Post by account_disabled on Jan 6, 2024 7:10:37 GMT
A topic of interest to the public or audience, where a product is not sold directly, but rather, through a difference, it achieves create an experience. Another key difference is that the communication approach new audiences through the satisfaction of the needs generated by the audience through a message that manages to capture their attention due to its content value. and not for the tangible value of the product. Brands that have done Brand Content effectively Red Bull Case A clear example of Brand Content in a brand's digital strategy is evident with the energy drink product whose slogan is “It gives you wings.” That's right, RedBull. In , the brand gave value to content through the famous record jump from the stratosphere.
A jump that Mr. Baumgartner made. How did the brand Special Data create Brand content? RedBull developed a Brand Content strategy by accompanying the process from start to finish. It reflected his brand on the spacecraft that ascended Baumgartner to the stratosphere, with its logos impregnated on the clothing the astronaut wore and through content that revolved around the news. The movement generated a free press worldwide. It was Brand Content because the brand was never the main sponsor of the launch, but it was involved in actions around it that helped build differential value to that content, highlighting it from all the brands in the energy drink category. See how the jump went here .
Popeye is another example of the good use of Brand Content Did you know that the famous cartoon Popeye was created to encourage the consumption of spinach in the United States? That's right, because the North American chamber of the main spinach producers created the cartoon Popeye the Sailor , so that the children of the country would feel identified with the character and be motivated to eat the vegetable, without the need to tell them " Buy the best spinach in North America, the one Popeye eats.” On the contrary, what they did was create an action figure that received extra strength through spinach without ever mentioning it as a product of a market offer.
A jump that Mr. Baumgartner made. How did the brand Special Data create Brand content? RedBull developed a Brand Content strategy by accompanying the process from start to finish. It reflected his brand on the spacecraft that ascended Baumgartner to the stratosphere, with its logos impregnated on the clothing the astronaut wore and through content that revolved around the news. The movement generated a free press worldwide. It was Brand Content because the brand was never the main sponsor of the launch, but it was involved in actions around it that helped build differential value to that content, highlighting it from all the brands in the energy drink category. See how the jump went here .
Popeye is another example of the good use of Brand Content Did you know that the famous cartoon Popeye was created to encourage the consumption of spinach in the United States? That's right, because the North American chamber of the main spinach producers created the cartoon Popeye the Sailor , so that the children of the country would feel identified with the character and be motivated to eat the vegetable, without the need to tell them " Buy the best spinach in North America, the one Popeye eats.” On the contrary, what they did was create an action figure that received extra strength through spinach without ever mentioning it as a product of a market offer.