Post by account_disabled on Feb 25, 2024 9:49:02 GMT
If you think that neuromarketing and illusionism have little or nothing in common, perhaps you are wrong. I don't want to be provocative or alarm you unnecessarily, but I must admit that following some research I did online this summer, I found documentation and articles on the subject that gave me the opportunity to reflect a lot on their common points. I report them in this post as a contribution to improving our marketing techniques (in this regard I recommend you also take a look at the useful article on the RIA technique – Results in Advance ). The first aspect to underline is that both disciplines, even if in slightly different ways, focus a lot and are mainly based on people's attention and awareness . Fundamental requirement that lies at the basis of the six "secrets" for increasing sales described in this article.
Marketing was therefore able to learn and translate into Chinese Student Phone Number List its sales techniques some important elements present in the magic tricks of the world. In particular, the techniques that magicians use to “deceive” us even when we are trying to pay maximum attention. Here are some methods and "tricks" with which magicians, acting on our mental processes, manage to perform their magic. The same techniques are often used in marketing and can also be used in your business, not so much to deceive your customers (I would never suggest that), but to learn to capture and keep their attention . 1. People only focus on one thing at a time Even if I know I'm wrong, I consider myself and peacefully live my daily condition as a multi-tasking person , as I believe most of my colleagues and readers of this blog do.
The success of the magic tricks of the best magicians demonstrate that we can only pay attention to one thing at a time . Most illusions are based on the magician's ability to show something with one hand while he performs another action, which is not noticed, with the other hand. Neuroscientists compare our focused attention to the projection of a spotlight on something: we only see the illuminated portion, thus losing overall vision of everything else. The term “ tunnel vision ” is particularly apt and describes well the fact that people can usually only focus on a small area at a time. A good salesperson or a well-built website must be able to bring their audience's attention where they want it .
Marketing was therefore able to learn and translate into Chinese Student Phone Number List its sales techniques some important elements present in the magic tricks of the world. In particular, the techniques that magicians use to “deceive” us even when we are trying to pay maximum attention. Here are some methods and "tricks" with which magicians, acting on our mental processes, manage to perform their magic. The same techniques are often used in marketing and can also be used in your business, not so much to deceive your customers (I would never suggest that), but to learn to capture and keep their attention . 1. People only focus on one thing at a time Even if I know I'm wrong, I consider myself and peacefully live my daily condition as a multi-tasking person , as I believe most of my colleagues and readers of this blog do.
The success of the magic tricks of the best magicians demonstrate that we can only pay attention to one thing at a time . Most illusions are based on the magician's ability to show something with one hand while he performs another action, which is not noticed, with the other hand. Neuroscientists compare our focused attention to the projection of a spotlight on something: we only see the illuminated portion, thus losing overall vision of everything else. The term “ tunnel vision ” is particularly apt and describes well the fact that people can usually only focus on a small area at a time. A good salesperson or a well-built website must be able to bring their audience's attention where they want it .